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MARKETING VA UNING ASOSIY VAZIFALARI   MUNDAREJA:   KIRISH......................................................................................................5 I BOB. MARKETINGNING IQTISODIY MAZMUNI....................... Marketing jarayoni, tizimi, talablari va turlari.......................................8 Marketing faoliyatini tashkil etish............................................................16 Marketingnirejalashtirish.......................................................................19 II BOB MARKETING STRATEGIYALARI VA STRATEGIK REJALASHTIRISH................................................................................... Marketing strategiyalari.........................................................................24 Strategik boshqarish uslubiyoti.............................................................28 Strategik marketingni rejalashtirish.....................................................29 III BOB MARKETING FAOLIYATINI TASHKIL QILISH UNI SAMARALI BOSHQARISHNING AMALIY HOLATI TAHLILI. “Afrosiyob Palas” mehmonxona majmuasida marketing reklama dasturlarini ishlab chiqish va uni samaradorligini baholash..................................................31 Xalqaro marketing tadqiqotlarining xususiyatlari............................................37 Marketing tadqiqotlarining strategiyasi.............................................................40 XULOSA..................................................................................................................44 Kurs ishi davomida qo`llanilgan atamalar ro`yati……………………………. FOYDALANILGAN ADABIYOTLAR................................................................48        ILOVALAR...........................................................................................................50  

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